This is where we build the foundation that makes everything work. Set aside about 20 minutes. This is worth it.
20–30 minutes ✦ Save and continue anytime
Step 1 of 8
Let's start with you.
The basics first. Everything else builds from here.
We need your first name.
We need a valid email address.
Don't have one yet? No worries. Leave it blank.
Nice to meet you. Let's keep going.
Step 2 of 8
Your brand assets.
If you have existing brand documents, a logo, or photos — share the links here. If you can't share a link, email them to [email protected] after submitting.
Brand guide, style guide, or any existing foundations document. Google Drive, Dropbox, or any shareable link. Set it to "Anyone with the link can view."
Link to your logo file. Google Drive, Dropbox, or your website URL where it lives.
Link to a folder or file with your headshots or brand photos.
Can't share a link? Email your files to [email protected] after submitting and reference your name in the subject line.
Step 3 of 8
Who are you, really?
This is the part most people skip. We don't skip it. The clearer you are here, the better everything works.
In your own words — not a bio. Like you'd tell a friend.
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Describe the person you help most. What are they dealing with? What do they want?
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Quick note: There are no wrong answers here. The more honest and specific you are, the better your content will sound like you.
Your secret sauce. What do you bring that nobody else does?
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Why do you do this work? The honest answer is better than the polished one.
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Step 4 of 8
Your personality. Your superpower.
Your content should feel like you. Let's figure out what that actually means.
DISC, Myers-Briggs, Enneagram, StrengthsFinder — whatever you know.
If you're not sure, choose the option that feels most like you:
Warm and nurturing
I lead with care and connection. People feel safe with me.
Bold and direct
I get to the point. I say what I mean and mean what I say.
Witty and grounded
I bring humor and realness. I find the truth that makes people laugh and think.
Playful and energetic
I bring the fun. Energy is my love language.
A mix of several
I'll describe it below.
Texting a best friendBoardroom presentation
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Your signature words. The things that sound like you.
What makes you cringe? What sounds nothing like you?
Step 5 of 8
Where are you showing up?
Tell us where you have a presence. Don't worry if it's not perfect — that's literally why we're here.
📘
Facebook
📸
Instagram
💼
LinkedIn
🎵
TikTok
▶️
YouTube
🌐
Other
Not on all of these? Totally fine. Fill in what you have. We work with what's real.
Step 6 of 8
What are we building toward?
Your content has a job to do. Let's make sure it knows what that is.
One offer, one event, one program. Focus makes content work.
In your own words — what matters most to you and how you work.
Step 7 of 8
The transformation you create.
This is what makes your content convert. When people understand exactly what changes, they know they need you.
In one sentence — what changes for people after working with you?
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The actual words they use. What do they tell their friends?
Dream a little. What would change if your content was actually working?
Brand blueprint, style guide, existing content — paste any links here (Google Drive, Dropbox, website, etc.) and Lydia will review them.
How do you describe what you do in one sentence? The version you'd say at a networking event.
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A caption, an email, a post — anything real. Copy and paste from your phone or social media. This is how we match your voice exactly.
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Tell us about a specific person whose life or business changed because of your work. Real stories make content convert.
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Copy and paste actual testimonials, DMs, or reviews. The exact words they use become your content language.
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Pushy? Preachy? Too corporate? Too fluffy? Give us examples if you can.
Completely lostCrystal clear
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Step 8 of 8
You're almost there.
Take a moment to review. This is going to Lydia personally so she can build your content exactly right.
What happens next: Lydia will review your foundations personally. Your content will be built around exactly what you shared. Watch your inbox for updates.
✓
You did it, friend.
That right there is the foundation work most people never do. You just told us who you are, who you serve, and what you want to say to the world. That is not a small thing.
What happens next
✦
Lydia will review your foundations personally
✦
Your content will be built around exactly what you shared
✦
Watch your inbox —
Go do something that fills you up. You've done the hard part.
Your Vision Is Real. Let's Build It. ✦ Make It Real Lab
